eToro vs Robinhood (2026): Which Is Better in the US, UK and Europe?

Two apps, very different products

eToro, founded in 2007 and listed on Nasdaq since May 2025, built its name on social and copy trading and serves investors in dozens of countries. Robinhood, listed on Nasdaq under the ticker HOOD, made commission-free trading the norm in the US and has since expanded to the UK and the EU. Comparing them is not simple, because each sells a different product in each region. The only useful comparison is country by country.

In the United States

Robinhood is the more complete offer for a US investor. It offers commission-free trading in stocks, ETFs and options, plus crypto, futures and individual retirement accounts (IRAs) with a 1% match on contributions, or 3% for members of Robinhood Gold. Gold costs $5 a month or $50 a year and, in August 2026, paid 3.35% on uninvested cash, while standard accounts earned no interest. eToro’s US business, a broker-dealer registered with the SEC and a member of FINRA, offers stocks, ETFs and crypto but no CFDs, and a narrower range than in Europe.

In the United Kingdom

Robinhood UK is authorised by the FCA. According to Robinhood, it offers around 5,000 US-listed stocks and ADRs with fractional shares, as well as options, futures and margin. In February 2026 it began rolling out a commission-free stocks and shares ISA that holds US-listed shares, with no account fee and an FX fee of 0.10% per trade during US market hours, rising to 0.30% at certain times on Friday evenings. It does not offer UK-listed shares directly; large UK companies are available only as ADRs, US-listed certificates that represent their shares.

eToro UK, also FCA-authorised, offers a much broader range: shares on the main US and European exchanges, ETFs, crypto and CFDs. Stock trades cost $1 or $2 to open and again to close, depending on the market; ETFs carry no commission; and converting between pounds and dollars costs 0.75% for most clients, less for higher eToro Club tiers. For a UK investor buying US shares, Robinhood’s currency fee is far lower; for one who wants European shares, ETFs in pounds or crypto, eToro covers much more.

In the European Union

Here the difference is fundamental. Robinhood Europe, licensed by the Bank of Lithuania in April 2025, offers crypto and tokenised versions of more than 2,000 US stocks and ETFs, which it calls stock tokens. A stock token is a derivative contract with Robinhood Europe that tracks the share price; it is not the share itself, and it is not covered by any investor compensation scheme. As of September 2026 Robinhood had not launched real share trading for EU customers.

eToro’s EU company, regulated by CySEC in Cyprus, offers real shares and ETFs when you buy without leverage, alongside CFDs and crypto. EU clients are covered by Cyprus’s Investor Compensation Fund, up to €20,000, for assets the firm cannot return if it fails; crypto is not covered.

Before comparing fees, check what you are actually buying: a share, a CFD and a token are three very different things.

Fees at a glance

• Commission: Robinhood charges none on US stocks and ETFs; eToro charges none on ETFs and $1 to $2 per stock trade, each way.
• Currency conversion: Robinhood UK 0.10%, or 0.30% at certain times on Fridays; Robinhood Europe 0.10% on stock tokens; eToro 0.75% for most UK and EU clients converting to US dollars.
• Withdrawals and transfers: eToro is free from pound and euro accounts and $5 from dollar accounts; Robinhood charges $100 to transfer a US account to another broker.
• Subscriptions: Robinhood Gold costs $5 a month in the US; eToro has no subscription but gives lower fees to higher Club tiers, based on your balance.

Which suits whom

In the US, Robinhood suits mobile-first investors who want options and an IRA with a match, while eToro suits those who want copy trading and a social feed. In the UK, Robinhood is a cheap way to buy US shares, including inside an ISA, and eToro suits investors who want global markets and crypto in one place. In the EU, eToro is the choice for anyone who wants to own real shares and ETFs; Robinhood’s stock tokens are a different and less protected product. On our methodology eToro scores 3.6 overall and Robinhood 3.4.

Whichever you choose, the costs that matter most for a long-term investor are currency conversion and what you buy, not the app. This comparison is general education, not personal financial advice. Products and fees differ by country and change often, so check each firm’s current terms where you live.

This article is educational and general in nature. It isn’t personalized investment, tax, or legal advice — always weigh your own circumstances, or talk to a licensed professional, before making financial decisions.

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